Podcast: Play in new window
Mobile MMS Video Marketing with Jay Goss of Mogreet
Mobile MMS video marketing delivered through SMS texting is growing in the United States. Mobile users typically open, read and share SMS text messages within a few minutes of receipt, making SMS one of the most effective mobile channels to reach cell phone users.
Mobile MMS videos increase user interest and bost direct response rates offering marketers and advertisers a viable mobile channel to deliver richer media content.
Since the release of the iPhone and other smartphones with high resolution displays, mobile marketing and advertising firms, such as Crisp Wireless, have developed media-rich advertising. However, SMS text messaging still dominates.
Mogreet Mobile MMS Video Marketing
Mogreet, a company with headquarters in Venice, California, bridged the gap in the text ad market by combining SMS and short mobile MMS videos viewable on most phones and supported by U.S. carriers.
The company claims it’s the first company to offer mobile MMS videos across all cell phone carriers in the United States and will offer its service in Canada as well.
Founded in 2006, the company raised $7 million in venture capital and built a platform capable of delivering SMS and MMS video messages to over 200 million mobile phones in the United States.
(As of mid-2009, they’re were 277 million mobile phones in the United States or 89% of the total population. 246 million people in the U.S. have at least one mobile phone.)
In 2007-2008, the company started its mobile MMS video greeting messaging service, using over 3,000 videos acquired through its partnerships with Paramount, Fox Mobile Entertainment and other movie companies. Mogreet compresses and then transmits MMS clips within text messages. Mobile phone users can immediately view the videos.
After first focusing on consumers in 2007-2008, the company re-focused its business and now targets marketers who want more compelling, effective mobile ads than 160 character SMS messages. Mobile MMS videos, transmitted via SMS , produce higher click-through rates according to the firm.
James Citron, CEO, commented at Ad-Tech in New York in 2009:
Mobile Rich Media Growing
“Rich media has raised the standard for advertising online and in mobile. Marketers want and are starting to expect the ability to deliver engaging, targeted and interactive experiences with their consumers across all platforms.”
The company offers complete end-to-end campaign management, including video production, compression, ad delivery and campaign analytics through its Campaign Manager. Brands and advertisers can view online, real-time campaign progress and fine-tune campaigns to maximize ROI.
Successful mobile MMS clients and campaigns include Reebok that achieved a 50% CTR, Summit Entertainment, the owner of “Twilight, ” running a movie trailer promotion, a hotel chain offering mobile coupons to guests redeemable for drinks and a successful Valentine’s day promotion.
Jay Goss and the Podcast
Goss, Mogreet’s SVP of Sales and Marketing, has over twenty years experience focusing on digital technology and innovation. As COO for Numedeon, Goss was responsible for introducing Whyville, a leading edu-tainment virtual world for tweens and teens to Madison Avenue.
Among the brands that Jay handled were Toyota, Disney, Scholastic, Fox Walden Media and Virgin Records. Jay also launched new businesses within Fortune 500 and Global 2000 organizations, including Disney, Reed Elsevier and UCLA.
Jay has spoken at numerous new media events including KidsScreen and YMME, and has contributed to articles in the New York Times, USA Today, MSNBC, The Wall Street Journal and Advertising Age.
Goss graduated from The University of California, Los Angeles with a B.A. in Economics and Business, and an MBA from the University of Southern California, Marshall School of Business.
In a podcast interview with Brian Prows, Jay describes the power of mobile MMS video, brand campaigns, the necessity of accurate mobile databases, unique characteristics of the wireless channel that complement Mogreet’s services, mobile commerce and more.
Update on Mogreet – January 19, 2012
Mogreet Expands Sales Team to Meet Explosive Growth in Mobile Marketing
Leading Mobile Video Marketing Company Names Jesse Silver as Senior Sales Director
LOS ANGELES, Jan. 19, 2012 /PRNewswire via COMTEX/ — Mogreet, the world’s premier video-based mobile marketing company, is pleased to announce that Jesse Silver has joined Mogreet as Senior Sales Director. With seven years of experience in delivering market-leading mobile messaging solutions for many of the biggest brands and technology companies, Silver will be joining the sales team to expand and drive new business for the company as it continues to meet the demands of the growing mobile marketing and advertising industry.
“Mogreet has an aggressive growth strategy and we have an experienced, smart, and dedicated team that will achieve the goals we’ve set for the company,” said James Citron, CEO of Mogreet. “In his new role, Jesse will bring his mobile industry knowledge, strong leadership skills and business acumen to foster growth in Mogreet’s clientele and help them generate higher ROI on their mobile campaigns.”
Prior to joining Mogreet, Silver was a Senior Account Executive for OpenMarket, a leading global mobile transaction hub and one of the leaders in messaging aggregation. At OpenMarket, Silver took a senior role in Business Development and Client Services for their new Enterprise & Strategic Accounts team. He managed a diverse customer portfolio, including healthcare, entertainment, government, and technology companies. Previously, Silver was an Account Executive for MX Telecom where he was instrumental in the growth that led to the companies’ acquisition by OpenMarket.
“I believe in a customer first approach, understanding marketers’ key objectives and delivering the best set of technology and strategy to accomplishing their goals,” said Silver. “In joining Mogreet, I’m excited to offer mobile marketers the most robust set of rich media mobile marketing solutions, which I believe to be the next generation of mobile marketing, coupled with client services that are second to none.”
Mogreet’s messaging platform enables high quality delivery of mobile video, picture, audio and text messages to all mobile phones in North America. 80 percent of the commercial MMS messages are delivered in the United States are delivered via Mogreet’s messaging platform.
About Mogreet
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com
Media Contact:Lora Friedrichsen/Valerie ChristophersonGlobal Results Communications (GRC) for Mogreet+1 949-608-0276mogreet@globalresultspr.com
SOURCE Mogreet
Copyright (C) 2012 PR Newswire. All rights reserved
Addendum:
LOS ANGELES and CHICAGO, Sept. 15, 2011 /PRNewswire via COMTEX/ — After working for more than a year with the top radio broadcasters and local and national advertisers, Mogreet is releasing its new Mocast Broadcast Platform designed to grow radio listening audiences and most importantly, take advantage of the hyper-growth in local and national mobile advertising.
“We hear consistently from broadcast executives who are struggling to capture the shift of media dollars into mobile and are concerned about maintaining listeners among the increasingly crowded media landscape,” explained James Citron, CEO Mogreet. “The platform we built helps to transition radio stations beyond their early mobile efforts of simple text messaging and iPhone applications, to today’s era of mobile, where listeners expect to communicate through video and audio and engage in a real-time conversation with their favorite radio personalities and their friends via mobile and social media.”
Some of the features in the Mocast Broadcast Platform include:
Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS
Full track song and podcast delivery to any mobile device in the U.S.
Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio ads
SaaS contesting and sweepstakes features
Integrated handset detection capabilities enabling custom programming and app downloads by handset type
Daily deals and rich media mobile coupons
Mobile and social sharing features to drive audience growth and amplify advertiser messaging
Real-time analytics and ROI reporting for advertisers and station executives
Citron added, “Advertisers want to take advantage of the reach of radio, but need to have the capability to connect with this audience through mobile and social media, which broadcasters can now offer through the Mocast platform. It’s exciting to see our customers and their advertisers succeeding in the market, and we look forward to helping many more grow their mobile business in the coming years ahead.”
Mogreet’s broadcast partners who helped influence the development of Mocast’s features, include Cox/CMG Digital, EntraVision, Emmis, Meredith, and South Central Media, among others.
Mogreet encourages attendees of the 2011 NAB and RAB Radio Show to attend their Info Session on Friday, September 16 at 9:00 a.m. in Hyatt Ballroom A. In this session, Mogreet will discuss the opportunities for broadcasters and radio stations to make money with mobile, including live case studies, advertiser profiling, and how-to concepts that attendees can take back to their stations and use immediately.
Please contact mogreet@globalresultspr.com if you’d like to schedule an in-person meeting at the 2011 NAB and RAB Radio Show.
About Mogreet
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com
Media Contact:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
SOURCE Mogreet
Copyright (C) 2011 PR Newswire. All rights reserved
With this “form” of marketing, one gets to be excited about two outcomes.
The first is “activating” traditional advertising. If the marketer “tags” the advertising they are already doing with the text-to-shortcode (no different than promoting the URL within the ad), then insofar as consumers text-in, the value of the impression is markedly greater. The consumer sees the “regular” ad, but then receives an “enhancement” in the form of a video message sent to their phone.
The second is what happens next. If the consumers is positively impressed, having seen the mobile video message, and choses to “opt-in” to an ongoing dialogue with the brand, than this is “marketing utopia.” The marketer now has a consumer who has *asked* to have information sent to them on a regular basis (“regular” is probably defined differently depending on the brand), and now the brand can engage the consumer anytime, anywhere, without the guess-work associated with typical media planning. I may or may not read magazine X, watch tv show Y or drive by billboard Z, but if you hit me on my mobile device, you know you will make an impression.
This is a very attractive proposition for marketers, and features incredible ROI.