From the earliest days of Java-based mobile phones to today’s more powerful smartphones, mobile games have been the most popular apps available on the mobile Web. Smartphone mobile games at mPlayit aren’t an exception.
Free smartphone mobile games are available for Android, iPhone, BlackBerry and feature phones from GetJar and other online app stores.
The problem? How do mobile phone users find and choose the best and latest mobile games on the mobile Internet?
That’s where mPlayit helps.
Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications.
The company uses social media sites, such as Facebook and Twitter, as well as other mobile content providers, to help consumers find the top mobile games.
The company’s proprietary software solutions improve merchandising, marketing, and interactions with a targeted user audience of mobile consumers. (Mplayit is backed by New Atlantic Ventures.)
Smartphone Mobile Games Surround mPlayit
In its latest survey, mPlayit found that 47% of the most popular mobile apps for the iPhone are games, 20% for Android phones and 30% for Blackberry owners. This dispels the belief that Blackberry owners only read email and track their schedules and business expenses.
Here’s a chart showing the top three mobile games for iPhone, Android and BlackBerry phones.
Craig Dalton of mPlayit
Responsible for establishing strategic relationships with mobile operators, social media and Web 2.0 companies, Craig helps develop and increase revenue streams using the company’s online trial and merchandising solutions.
Prior to Mplayit, Dalton managed business development for MMS pioneer Hook Mobile where he developed initiatives with wireless operators and social media platforms.
Craig Dalton has also managed business development for global mobile entertainment publisher I-Play. While with Proteus, an interactive television and mobile pioneer, Craig completed the first TV-to-SMS campaign in the U.S. for Super Bowl 36.
Craig earned an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.
Smartphone Mobile Games Podcast Interview with Craig Dalton
In a conversion with Brian Prows, Craig discusses the growth of mobile games from the earliest Java-based to today’s sophisticated games that only operate on complex smartphones.
During the audio interview, Craig shares his views on a variety of topics, including:
- Popularity differences among smartphone mobile games available for iPhone, BlackBerry and Android phone users. Compare to mobile game popularity in China.
- Why many feature phone users with Java-based phones aren’t aware of the capabilities of their mobile devices and available games
- Fragmentation within the mobile game industry due to apps that only run on specific mobile platforms
- Unique characteristics of the Kindle and iPad
- Growth and flexibility of Android mobile phones
- How consumers can use Facebook and other social media sites to discover and experience the best mobile games
- Developers’ need for word-of-mouth to market their mobile apps to targeted audiences
- Why 90% of mobile users have NEVER downloaded a game with the exception of iPhone and other smartphone users
- The reasons why 90% of all mobile game sales are from the “top 10″ list
- The importance of reasonable data plans to improve mobile game users’ satisfaction
- Why mobile carriers/operators, especially outside the U.S., need to better market feature phone mobile games to customers
- How mPlayit, using Web-based tools, helps consumers discover mobile content of value
- Differences among mobile users based on age, sex and their choice of smartphones. See my post “Smarter Smartphones or Electronic Gadgets?”
- Demographic changes in mobile game buying patterns
- Why Android owners may be “geekier” than BlackBerry and iPhone owners. (See a related post: “Are Smartphones Really Smart?”
- The “might” of bigger publishers, such as Namco, to drive sales of CSI Miami, Spider Man, Ms. PAC-Man and other mobile games.
- Web apps used by movie companies and television networks
- Craig is bullish on the Apple iPad but thinks the Kindle may offer a better e-reader experience
- Prediction that the economics of Android OS will make the platform attractive to developers and dominate mobile in multiple wireless devices
- Experienced publishers will prevail as they deal with multiple games on mobile phones
Listen as Craig paints the landscape of the mobile game industry today and in the future.
Smartphone Mobile Games at mPlayit: