SiteSpect's Eric Hansen
Mobile website optimization is becoming critical for SEO and mobile marketer success. While some professionals may find optimization, analytics, search engine marketing and other digital marketing best practices challenging, time-consuming or difficult to manage, it’s essential for improving website performance, especially conversions.
Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, specializes in fine-tuning mobile websites to ensure excellent rendering and performance on the mobile Internet.
Since starting the firm in 2004, Hansen’s team has helped numerous large companies, including J.C. Penney, Overstock.com, The New York Times and CreditCards.com to improve their website’s performance.
SiteSpect optimizes mobile content and placement. According to Hansen, his company is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies.
According to Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance.
Listen to one of the top experts in the field share successful and proven strategies and ideas for top mobile website optimization.
