Mobile and New Media Marketing Consulting
Texting is Here to Stay It's 2012, the "year of mobile." In ancient times--say 2006-2010--major brands, agencies, marketers and advertisers resisted adding mobile to campaigns. But then they heard about a body of water called Lake Mobile in Iowa … [Read more...]
Affiliate marketers are getting hot under the collar about mobile marketing profits. And I'm becoming concerned about Internet marketers affiliates moving into "mobile marketing without proper training. In many cases, those promoting courses and … [Read more...]
Linda Daichendt is busy, very busy, but she loves every moment. As CEO and Managing Consultant of Michigan-based Strategic Growth Concepts, she helps small businesses and nonprofits, among other things, develop SMS marketing and social media … [Read more...]
Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In … [Read more...]
Large brand marketers and advertisers have dominated mobile marketing campaigns as the mobile ecosystem has developed. Brands and agencies have demonstrated the power of adding mobile phone SMS marketing as part of their overall marketing mix to … [Read more...]
Mobile MMS video marketing delivered through SMS texting is growing in the United States. Mobile users typically open, read and share SMS text messages within a few minutes of receipt, making SMS one of the most effective mobile channels to reach … [Read more...]
The history of media channels--print, radio, television, cable, the Internet and mobile--is filled with the proclamations of entrenched naysayers who predicted their demise, especially when we entered the digital age. While newspapers, … [Read more...]
By Brian Prows, a Web writer, blogger and podcaster, covers mobile, technology and media. He also consults with companies to improve their Internet and mobile presence. Founder of MobileBeyond, Brian has 15 years experience in mobile, media, sales and direct marketing. Read More…