The expression”out with the old and in with the new” might be changing –at least in the mobile merchant services market. Face it, most people don’t want to throw away their credit, debit, discount and other cards flooding their wallets and purses. People cling to those plastic icons like a crocodile holding its prey. So…why not marry a credit card to a swiping device connected to a smartphone? What a brilliant idea. In fact, it’s already happening , as Shelley Plomske, VP of Product with Total Merchant Services discusses in our podcast interview. Total describes itself as a “next generation payment processing company.” At the heart of its operation…mobile smartphones and tablets that gobble up your money quickly with a swipe of a credit card. Imagine this. You’re shopping at Macy’s or Nordrom’s. A well-groomed sales consultant approaches you, as you finish trying on several dresses or suits. The sales consultant remarks how good you look. And, slowly, with the skills of a magician, the consultant whips out a smartphone with card reader on top, ready to swipe your credit card…Mobile merchant services technology right where you’re standing. As Carol Realini at Obopay discussed in our podcast interview, U.S. consumers are slowly adopting mobile payments just as bank-less consumers in India and Africa have done . (The United States has at least ten million people without checking or other banking services.) But as bankless consumers in developing and developed countries realize the ease of mobile transactions, mobile will become the dominant payment method. Merchant payment services, such as Total’s, assure continued growth of mobile payments. Join Shelley and me in a lively discussion about the advantages of merchant services.
Mobile Merchant Services Interview with Shelley Plomske
Shelley Plomske joined Total Merchant Services in 2012 as VP of Product. She is responsible for creating new products and services. Prior to that in 2003, Shelley was at Mercury, a firm she that rapidly developed POS integrated payment processing technology. Shelley helped innovate the company’s service technolgy that created competitive advantages for Mercury’s partners. As VP of Technical Services she lead all development and support. In 2011 she became Senior Vice President of Products. For Further Reading: Mobile Payment Solutions – Bank of America Intuit Mobile Merchant Solutions PayPal Here Merchant Payments Mobile Payments Growing as eBay Buys Zong