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Mobile Internet and Consumer Research Tops on MobileBeyond

September 9, 2010 by Leave a Comment
Morgan Stanley Mobile Internet Research Report

Mobile Internet Research Report

Mobile Internet and consumer research posts most interest MobileBeyond readers. Here are the top blog posts and podcast interviews from the previous month:

  • The Morgan-Stanley mobile Internet report summary posted last February continues to dominate readership. Several hundred MB readers spent over 4 minutes reviewing my bullet list of the 92 Powerpoint slides. Clearly, there’s significant interest by consumers in the future of the wireless Internet and mobile phones (18 tweets).
  • Next up is my 2009 piece declaring the Sprint HTC Hero–not the Nexus One–the ideal Android mobile phone. This post only received 15 tweets so far and includes links to the original MarketingBeyond PDF (the HTC Touch won the prize in 2007).
  • MB readers apparently can’t get enough of Joy Liuzzo, the smartphone guru with InsightExpress. In  her second appearance on MB in April, 2010 (16 tweets), Joy updated listeners and readers on her latest studies about mobile consumer behavior. During the interview, she talked about three different types of mobile users: mobile intensives, who never put their phones down and play with them in bars while ignoring their friends; mobile phone casuals, who use some of their mobile’s power but not like the intensives; and, finally, the mobile “restrained,” who use their phones, believe it or not, just for talking and texting.
  • Joy also wins spot number four. During her first podcast interview with me, Joy discussed mobile behavioral differences among Gen X, Y and boomers. Did you realize that those 45  and older are the fastest adopters of mobile phone features? Things have changed. Only 7 tweets.
  • Cell phone plans by the carriers comes in at number five. In this post, I discuss the four major carriers and how Google Voice and Skype are challenging them. I’ll consider my job at MB done if U.S. carriers ever come up with reasonable voice and data plans.
  • Surprisingly, the podcast interview page takes spot number six. The average viewer spends nearly two minutes staring at it. I don’t know why, exactly. Maybe it’s the new drop-down menu breaking up podcast interviews into categories.
  • Carol Realini of OboPay, the mobile payments company serving India, Africa and the U.S., takes spot seven. So far, only 4 tweets on this one, but Carol is a fascinating person. So if you haven’t heard the podcast interview or seen the summary yet, please do. Carol was in retirement, after she launched several successful companies in Silicon Valley, when she stopped by a mobile phone store in Africa one day and….Well, I’ll leave the rest for her. (MobileBeyond, by the way, has a large audience in India, which probably contributed to this post making the top ten.)
  • Despite only two tweets, viewers continue loving the article on how smartphones cause eye strain. If you’re into the physical affects of mobile phones on your bodies, don’t miss “Will Mobile Phones Ruin Your Eyes, Ears, Brain and Liver?” and how cell phones may help those with Alzheimers.

    • Quite a mixture, eh? The MobileBeyond audience continues to amaze me. (You’ll find other popular posts in the right sidebar.)

    Filed Under: Mobile Research, Mobile Services, Smartphones

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    About Brian Prows

    By Brian Prows, a Web writer, blogger and podcaster, covers mobile, technology and media. He also consults with companies to improve their Internet and mobile presence. Founder of MobileBeyond, Brian has 15 years experience in mobile, media, sales and direct marketing.

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