Mobile Tech Report – Massive Mobile Growth
Forester’s latest mobile tech report continues showing how fast mobile technology and media are growing.
In response, MobileBeyond is launching new mobile, media and technology blogs to cover the most significant changes in the industry.
MobiSnippets, our hottest new mobile blog, launched recently with three other MB blog sites (MobileDiscoveries Radio, MobileBeyond, and IM-Mobile). Combining resources, we’ve integrated four terrific mobile and wireless sites.
All four are mobilized for audio streaming on smartphones, pad computers and other mobile devices using Wi-Fi or 3G/4G handsets. MobileBeyond and MobileDiscoveries also appear on the Blubrry Channel MB, MD and MS are available on iTunes as well. Feature phone users can easily browse MobileBeyond.mobi and IM-Mobile.mobi for blog posts but not podcasts.
Did you realize that they’re now 64 podcast interviews with some of the brightest people in mobile and wireless? See the list above under interviews.
Here’s a teaser to whet your appetite. MobiSnippets’ second post is a review of Forester’s mobile research projections for 2011, similar to the very popular Morgan-Stanley massive mobile Internet growth report with Mary Meeker.
- Smartphone owners will continue growing, pay less for mobile devices and demand more data, Butt consumers will use fewer apps, increasing competition in the already competitive app development and distribution markets, especially Apple and Android.
- The overused word “fragmentation”–meaning too many operating systems, phones and apps–continues. Apple and Android dominating in the U.S.; lower-cost Symbian devices maintaining their grip over Europe and Asia. Advertisers, used to mass marketing, continue debate about mobile’s slice of the ad pie.
- As HTML 5 crawls into mobile phone browsers and “Angry Bird” and other application users peck away at for more mobile Internet access 24/7, ”mobile pros” will opt for Web access rather than apps.
- Forrester officially proclaimed iPads, the forthcoming Motorola Zoom and E-readers–Kindle, Nook and netbooks– “mobile devices.” Now if creative industry marketers stop calling their gadgets “devices, buyers will stop equating a “mobile device” with the cost of a fridge.
- Mobile marketing, left in the advertising dust too long, finally passes $1 BILLION in revenues. The research firm sees massive consumer demand for mCommerce–lots of products and Groupon deals. Google execs already planning their bonuses as AdMob, its mobile ad network, and Android OS makes lots of money in display and search advertising.
- Worried Foursquare standalone check-in service heading into trouble as Facebook Places–six times larger at 600 million–charges ahead trying to be the who, what, when and where place.
- Big war to happen among NFC (near field communications) for mobile payments as Google (who else) turns smartphones into over-sized ATM cards. Meanwhile, QR codes, those stripes on most products and mobile augmented reality (AR) chips soon to appear on smartphones.