Podcast: Play in new window
Large brand marketers and advertisers have dominated mobile marketing campaigns as the mobile ecosystem has developed. Brands and agencies have demonstrated the power of adding mobile phone SMS marketing as part of their overall marketing mix to increase brand awareness.
Increasing numbers of small business are launching mobile campaigns to improve campaign results among consumers who carry their mobile phones with them 24/7. Michael Becker calls this the “untethered engagement” unique to mobile phones.
Mobile marketers and advertisers are learning how to better target specific consumer demographics, improve brand recognition, build better lists that convert and boost direct response to marketing campaigns using sms mobile marketing
Kim Dushinski with Mobile Marketing Profits, a marketing and training consulting firm, helps small businesses and entrepreneurs effectively use the mobile channel, text advertising, email and mobile websites as part of multi-channel marketing programs.
A successful entrepreneur with over 20 years of experience in sales and marketing, Kim’s best-selling “The Mobile Marketing Handbook: A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns” is widely regarded as essential reading for marketers.
Kim is also one of the authors of the upcoming book “Social Media Superstars” edited by Mitch Meyerson. She co-hosts the Mobile Presence radio show on WebmasterRadio.fm and was recently named one of the “Mobile Women to Watch 2010” by Mobile Marketer, an online publication about mobile marketing, media and commerce.
Podcast Interview
In her interview with Brian Prows, Kim Dushinski discusses five steps to create dynamic SMS campaigns, engage mobile phone users, easily and inexpensively build mobile websites and better align business marketing goals with consumer expectations.
Taking an interactive marketing approach, Kim describes two successful mobile campaigns—one for a small business restaurant in New Hampshire that used mobile coupons to increase traffic. She also discusses a Pizza Hut campaign that achieved a 54% double opt-in rate.
Kim also believes that mobile devices—such as Amazon’s Kindle—are possible new channels for successful mobile launches and how marketers can better allocate their marketing budgets to increase customer retention and increase sales.
Kim Dushinski is clearly an evangelist, yet a practical marketer, who understands the advantages and limitations of the field.
More about Kim
Mobile Women to Watch 2010 (Mobile Marketer)
From Kim Dushinski: “I was interviewed last week by Brian Prows of MobileBeyond for his excellent mobile marketing podcast. He interviews a lot of great people in mobile, like Michael Becker and Mickey Alam Khan, and I was glad to do the interview when he asked. Brian asked a lot of great questions and we covered a lot of ground in the interview…Enjoy!”