Linda Daichendt is busy, very busy, but she loves every moment. As CEO and Managing Consultant of Michigan-based Strategic Growth Concepts, she helps small businesses and nonprofits, among other things, develop SMS marketing and social media campaigns.
A prolific blogger and mobile devotee, Linda founded Mobile Monday in Michigan with the first local chapter in Ann Arbor, a haven for mobile app developers. (Mobile Monday is a worldwide community of visionaries and influential professionals pushing the envelope of mobile communications.)
In October, Linda launches another chapter in Detroit to engage marketers, carriers and other professionals convinced that mobile is the most powerful communication channel on Earth. (Kalamazoo and Grand Rapids are also on her list.)
But Linda’s quest is more than mobile. She counsels her small business clients about the need to thoughtfully integrate SMS text marketing with social media and traditional marketing channels. And she argues convincingly with start-ups and non-profits a small business can create text message marketing campaigns just as effectively as larger organizations.
But it takes planning. It requires setting goals and writing and executing business plans. Educating small business owners and nonprofit leaders about the profit potential of mobile marketing requires a lot of her time.
Mobile Technology Advocate
When Linda’s not sleeping, an activity that challenges her mobile mission, she’s thinking about mobile websites and organizing the “Mobile Technology Association of Michigan” to help facilitate growth in the state and create jobs. Coming on the heels of the auto industry debacle, it’s just possible–no, it IS possible–to re-create Michigan through mobile technology.
If anyone can pull it off, it’s Linda, who was a Director of Marketing for a national wireless retail chain. Her resume also includes experience in franchising, consumer products, commercial contracting, shopping center development, staffing, training, video entertainment and running non-profit organizations.
Mobile marketing services should be a piece of cake for a professional with over 20 years experience. Oh, she also has a Bachelor’s of Science and Management and does a mobile show on BlogTalkRadio too.
Need a mobile website designed and launched? Linda has connections with over dozens of companies across the country who can help small business owners look like Sears.com on the Web.
SMS Marketing for Nonprofits
In her conversation with me, Linda describes how the Red Cross raised $5M for the people of Haiti within 48 hours by convincing mobile phone users to text in $10 each. With a healthy dose of solid social media, the mobile campaign generated $30 million when finished. She believes similar mobile campaigns can be equally effective for local nonprofit marketing campaigns as well.
Consultant or Visionary?
If you need a business professional who’s more than a consultant, who cares about her state and community, who’s sold on SMS marketing, who dreams about social media marketing, Yelp, foursquare and Google Maps, who loves working with small businesses and who doesn’t leave the office at 5, Linda Daichendt might be it.