Mobile and New Media Marketing Consulting
The Soul of Your Phone: "Always Knowing What's Around You" Who could have predicted that Facebook Home would become "the soul of your phone." Matt Zuckerberg, claiming that everyone looks at their phones 100 times a day, describes a world of … [Read more...]
Have you noticed the LinkedIn new brand? LI decided to combine the "let's make friends" approach of Facebook, the "do you know" style of Twitter and "have fun in circles" of Google+. No more button-down starched shirts at LinkedIn. Stir … [Read more...]
Texting is Here to Stay It's 2012, the "year of mobile." In ancient times--say 2006-2010--major brands, agencies, marketers and advertisers resisted adding mobile to campaigns. But then they heard about a body of water called Lake Mobile in Iowa … [Read more...]
Have lots of social media mobile devices? You're ready to take a vacation. (Don't miss the dramatized podcast.) Picture this. You're relaxing under a beach umbrella with a gorgeous view of the ocean, your kids happily playing in the water, your … [Read more...]
What do you do when you're part of a social network company with 100 million members in 200 countries who love to get tagged? Steve Sarner, VP of Marketing at Tagged.com, is working on that challenge right now. Oh, by the way, he'd loved the firm … [Read more...]
"The Social Network," a fascinating, caustic movie about Mark Zuckerberg and his "friends" who launched Facebook, continues raising social networking privacy issues. When I first saw the movie, I watched several people in the theater playing with … [Read more...]
