Mobile, Media & Technology Publishing
In her third appearance on MobileBeyond and IM-Mobile, Joy, one of the most engaging experts in consumer mobile behavior and advertising research, reveals her thoughts about the growth of mobile and online in the past year. Before getting into the stats, Joy updates listeners on her personal mobile inventory–iPad, MacBook Air, BlackBerry, iPhone, Android, etc. [...]
Mobile Analytics and mobile payments services are helping marketers better serve and understand mobile phone user engagement. As Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of the mobile channel: “…Analytics is less about measuring clicks and more about consumer engagement” His company is the leading provider of [...]
The debate whether cell phone radiation causes or contributes to brain cancer continues. Worldwide, one in 29,000 men and one in 38,000 women develop brain tumors each year from all causes. Residents in developed nations are twice as likely to develop cancer than in developing countries. But scientists, governments, the wireless industry and the public [...]
Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, appeared on MobileBeyond to discuss [...]
Digital media consumption is growing like uncontrolled weeds. Some love it. Others have a love/hate relationship with the constant urge to “go online.” Facebook, Twitter, emails, blogs, news and entertainment websites demand mind share. We time-shift to handle the load. We create lives of bits, bytes and electronic screens. Digital media mesmerizes our minds, scatters our [...]
Recently mobile carriers have argued for staggered mobile phone data plans. Carriers say that smartphone users, who consume large amounts of data, should pay more and typical mobile phone users should pay less. In other words, mobile carriers should base their cell phone data charges like utility companies. While this sounds reasonable to the carriers, [...]
