Mobile, Media & Technology Publishing
125,000 Vegas CES attendees invading desert town for sizzling electronics show. Each person, emitting 100 watts, like light globes, crushing Vegas’s AC system, 1.3 BILLION watts raising heat. TV’s, computers, smartphones, other gadgets draining juice. AC maxing out at Las Vegas Convention Center. CES heat won’t melt cell towers and mobile gear. Root Metrics and PC Mag [...]
Mobile Barcode Technology Mobile barcode technology, first developed and used in Japan, has dramatically improved direct marketing results for Brands, advertisers, mobile carriers, handset manufacturers and publishers. 2D mobile barcodes are used in direct response, multimedia marketing and promotional campaigns. Mobile barcode technology, companies, such as 3GVision, Neustar, NeoMedia and others are forging ahead, establishing barcode standards [...]
Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, appeared on MobileBeyond to discuss [...]
Mobile Internet and consumer research posts most interest MobileBeyond readers. Here are the top blog posts and podcast interviews from the previous month: The Morgan-Stanley mobile Internet report summary posted last February continues to dominate readership. Several hundred MB readers spent over 4 minutes reviewing my bullet list of the 92 Powerpoint slides. Clearly, there’s [...]
The United Arab Emirates has decided that BlackBerry smartphones are dangerous to national security. Other countries, like India, don’t like RIM’s email, instant messaging and web browsing securitty either. The core issue is clearly mobile privacy in a world where some governments feel threatened by wireless device security. Surprisingly, the U.A.E.’s announcement was announced a day [...]
Mobile growth is exploding in developing nations and continents worldwide. In fact, Africa has one of the largest growth rates in voice, mobile Web and mobile commerce channels. For those who haven’t read the excellent series of six articles on telecommunications in emerging markets (The Economist, 9/26/09), I highly recommend you do. The articles review [...]