
New Media Marketing Challenged by Digital New media marketing is making newspaper marketers scratch their head. But why is it so difficult to understand how Internet surfers use the Web for … [Read more...]
Mobile and New Media Marketing Consulting

New Media Marketing Challenged by Digital New media marketing is making newspaper marketers scratch their head. But why is it so difficult to understand how Internet surfers use the Web for … [Read more...]

Wall Street Journal Revives iPad Wall Street Journal DisplayThe timing couldn't be better. My subscriptions to the print and online versions of the Wall Street Journal were up in January and I had … [Read more...]
By Brian Prows, a Web writer, blogger and podcaster, covers mobile, technology and media. He also consults with companies to improve their Internet and mobile presence. Founder of MobileBeyond, Brian has 15 years experience in mobile, media, sales and direct marketing. Read More…
Smartphone Market Exploding Worldwide Journalists and bloggers say writing the first sentence of an article is the most difficult (next to the title, of course). And that’s certainly the case with smartphone growth. If this piece were a review of the latest mobile device, its features, comparison to other phones and consumer smartphone preferences , [...]
Podcast: Play in new window (Updated and revised from an earlier post) Cell phone plans were first introduced in the 1980′s. Mobile carriers believed that customers should pay based on minutes used. As cell phones became more prevalent in the United States, mobile carriers created confusing “buckets of minutes,” expensive over minute charges, activation fees, overpriced [...]
Podcast: Play in new window Amobee Mobile Advertising Changing Roles in a Dynamic Industry Speaking with Mark Strecker and Gabi Schlinder about Amobee mobile advertising is both exciting and worrisome. On one hand, new forms of media fill our digital and mobile devices as demand rises in developed and emerging markets. Quality of content varies, but [...]
Podcast: Play in new window Eye fatigue and tired eyes affect many mobile device users. Having a hard time deciding whether that’s an “l” or “i” on your phone, computer or e-reader? You may suffer from eye strain, tired eyes and even CVS–Computer Vision Syndrome. Eye Fatigue Due to Lack of Blinking and Overuse That’s [...]
Podcast: Play in new window It’s happening–the merger of old and new media. Comcast just announced its new iPad and Android tablet service that brings live, on demand and recorded streaming video to tablet computers. The company, known for its “triple play” services (cable, VoIP and broadband Internet) will now connect to WiFi-enabled devices like [...]
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