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Mobile Phone Consumer Research Reveals New Trends

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, appeared on MobileBeyond to discuss [...]

Patent Infringement Litigation Growing with Smartphones

Patent infringement litigation in the mobile smartphone market continues growing. Microsoft sued Motorola over everything from synchronizing email to handset power control. Apple is suing Nokia and HTC. And Kodak is suing Apple! In most cases, most of these patent litigation case are settled out of court and act as threats against mobile handset makers. [...]

Paper Books vs. e-books (re-directed to newer piece)

Michael Becker on Mobile Marketing

Mobile marketing’s new era is explained in this second of two podcast interviews with MMA’s Michael Becker. A leader in the mobile marketing industry, Michael is head of the North American division of Mobile Marketing Association. Michael has over 15 years of technical and business development experience, with a special emphasis on wireless multi-channel messaging [...]

M2M Smart Devices Boost Carrier Revenues

Machine-to-Machine Smart Devices M2M (machine-to-machine communications) may yet save wireless carriers while offering consumers and businesses innovative new services. While carriers madly search for alternative revenue streams, such as wireless health products, they continue hoping smartphones and data plan revenues will save their core mobile phone business. This “churn/burn” strategy is worsened by the large [...]