In these days of doubt about mobile advertising effectiveness, where do you find mobile advertising passion? You talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company.
Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising).
Mobile Advertising Passion Podcast Interview
The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites.
Listen as Brian Prows interviews a guy who dreams the dream of a mobile world.
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