Mobile Website Optimization with Eric Hansen

Mobile website optimization is becoming critical for SEO and mobile marketer success. Mobile professionals may think optimization, analytics, search engine marketing and other digital marketing challenging. But but it’s essential for improving website performance and lead conversions.

Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based mobile website optimization firm, specializes in testing and evaluating mobile websites, resulting in to excellent rendering and performance on the mobile Internet.

Mobile Website Optimization Growing

Since starting the firm in 2004, Hansen’s team has helped many large companies, including J.C. Penney, Overstock.com, The New York Times and CreditCards.com improve mobile website marketing performance.

SiteSpect optimizes mobile content and placement. Hansen says Sitespect is the only company that delivers mobile website behavioral data on phones without JavaScript or cookies.

50% of worldwide mobile handsets don’t have JavaScript enabled. As a result, most marketers can’t accurately assess advertising campaign effectiveness and mobile website performance.

Raquel Pasqua, writing in MarketingLand, describes several Mobile website optimization content strategies. In the article, she discusses positives and negatives of fully hosted mobile websites, reverse proxy solutions, moving to the cloud and moving to CMS-based solutions.