Mobile Marketing Expanding in Multiple Directions
In you’re into mobile marketing, ask Mickey Alam Khan, Editor-in Chief of Mobile Marketer how he covers mobile marketing, advertising and media. You’ll learn a lot about online journalism and the fastest growing marketing channel.
Deposited each day in thousands of email boxes is the work of seven people—Mickey included—who cover the latest mobile information for brands, agencies, publishers and mobile marketing firms
Mobile Marketer is the leading online trade publication covering mobile marketing, media and commerce. The company also produces white papers and a blog, while sponsoring webinars. (Display ads, white papers and webinars generate company revenues.)
Mickey, who says he loves marketing, has 17 years’ reporting and editing experience in marketing journalism. He was formerly Editor-in-Chief with e-marketer, another online publication focused on digital marketing, media research and Internet market trends, using data from over 3,000 worldwide sources.
Before e-marketer, Mickey ran DM News, a web and email newsletter site. Like Mobile Marketer, DM News provides content for a variety of industries and businesses, including ad agencies, apparel, arts/entertainment, automotive, catalog/retail, consumer electronics, e-commerce, education, financial and more.
From 1993 to 1998, he was a foreign correspondent for Advertising Age.
In his spare time, Mickey is a fan of the Vienna Philharmonic, Elvis Presley, The Sierra Club, Metropolitan Museum of Art in New York and…CyberMonday.com, an e-commerce site offering all products that exist on Earth.
Mobile Marketing Useful for Large and Small Brands
In the podcast, Mickey talks candidly about the necessity for large and small brands to invest wisely in mobile advertising and diversify total ad spend across broadcast, print, the Internet and, of course, mobile. A highly targeted and professionally produced email newsletter can also boost overall results.
Focusing on mobile’s ability to increase customer satisfaction and retention, while avoiding the mistakes of the Internet boom, is the key, he says, to profitable enterprises.
Further, he believes that SMB’s have much to gain through a well-planned combination of text ads and short codes to promote their brand and businesses. Mobile, as part of the overall marketing mix, is invaluable for both small and large companies. Likewise, publishers need to carefully plan new mobile website launches to fully monetize their Web properties.
Mobile Marketing Enables a Mobile Generation
Listening to Mickey, you’ll immediately sense his belief that mobile handsets and applications are indispensable tools of a mobile generation. Since the iPhone’s introduction, carriers have lowered data plan charges and manufacturers have produced more sophisticated, application-driven handsets for business and personal use, perfect for delivering excellent mobile marketing campaigns.
He also discusses a Mobile Marketer piece involving Patrick Mork of GetJar with regard to mobile applications.
Mickey is a visionary who believes mobile technology gives us freedom from time and space and offers multiple ways to shop, read and run our businesses. He refers to the mobile phone as the “ultimate convergence device.”