Your new mobile app was just released to the app stores. You chew your fingernails. Lots of pressure from the boss. The company wants a big hit. You ask yourself: “Will the app be fast enough in the U.S., India?…Is mobile app acceleration across the network going to work? Sweat beads up on your forehead…
No, this is not a script from HBO’s “Silicon Valley,” although, hey, I don’t mind sharing my creative writing. Getting mobile apps to load under four seconds–preferably two–is (or should be) on every mobile app developer’s mind.
Why? Because, according to Jay Hinman, VP of Marketing at Neumob, mobile ads sometimes don’t load quickly. Forex traders in Manila could lose one second and lots of moola. Mobile gamers might become upset about a slowdown in Mumbai. Worst case scenario? A precious mobile app devotee writes “your app sucks” in an iTunes review. Jay says that smarts.
Mobile App Acceleration : Jay Hinman at Neumob
Jay, who used to work for MobiTV, appeared previously on MobileBeyond, discussing mobile streaming video. He loves the field of mobile, probably in part due to his interest in broadcasting. He, like I, had fun working at our campus radio stations. Jay’s also done podcasting. So, there you have it.
While there’s still disagreement about mobile Web vs. mobile app usage, rather than address the studies here, I’ll direct you to an excellent, current review by Morgan Linton, whose “Native Apps vs. Mobile Web War Rages On” summarizes the research. There’s some tongue-in-cheek by Linton, but as any good blogger would say: “Just gimme the facts.”
During our conversation, Jay Hinman and I discuss how mobile app developers, using the Neumob Accelerator, experience mobile app bytes flying almost as fast as protons in the Hadron Collider near Geneva.
I draw this analogy because at the end of the podcast Jay told me that “Neumob” kinda came from “neutron,” similar to “proton.” I also mention the Hadron Collider because, in late April 2016, a small weasel chewed through the electrical wires, frying itself, and causing the Collider to come to an abrupt halt. NPR devoted an entire two minutes to the event.
Jay assured me that Neumob has secured its network so this will never happen to its customers nor their mobile app acceleration software.
I also guarantee you that SiteGround scans my server once a week. So you won’t encounter any malicious code or strange bugs crawling out of your smartphone, tablet, laptop, desktop or whatever you use to hear this podcast.
Now on with the show.