When Don Campbell talks about WordPress website themes, you feel there’s hope for small businesses on the Web.
Don left Microsoft four years ago to start a slightly smaller company called Expand2Web.
His popular SmallBiz Theme, running on WordPress, puts to shame those $10,000 flashy “WOW!”websites that no one follows.
WordPress Website Themes: Find a Niche
Millions of eyeballs now stare at WordPress blogs and websites powered by premium themes with lots of features.
Luke Burford in Quora writes that the WordPress premium theme market grew substantially in the past two years while generic themes declined. Finding a niche in a market flooded with themes helps define your company’s mission, products and services.
SmallBiz WordPress Theme
And that’s what Don Campbell at Expand2Web has done. He began nurturing the small biz market with very informative, useful YouTube videos and non-technical blog posts covering SEO, choosing a URL and other key website issues.
Then he continued adding new functionality essential for small businesses competing on the Web: a blog, of course to start, followed by built-in SEO similar to Thesis and Studiopress which uses the Genesis Framework
Over the months, Expand2Web continued adding new modules, such as the Facebook integration and mobile optimization for major smartphones. The company will even host your website at very affordable rates.
Here’s a short example of one video explaining theme features.
Don Campbell Background
Don Campbell is President of Expand2Web, which provides tools and training to help businesses succeed online.
Prior to founding Expand2Web in January 2008, Don was a Technology Evangelist for Microsoft, where he helped partners adopt new Microsoft technologies and presented to C-Level executives at Fortune 500 companies.
Don was also a Group Program Manager at Interwoven, where he built a $5M product line and was a key early employee. Interwoven grew to 1,000 employees and went IPO in 2000.
Don lives in the heart of Silicon Valley – San Jose California with his lovely wife and two daughters.
Don offers a podcast script of our interview on his site. Download it here.